Hello! I’m not sure how you found me, but I’m glad that you did.
To sum up, I design websites that look great on phones, tablets, and computers, and that are very easy to maintain. I prefer WordPress as a CMS (content management system). I like to use color and imagery to help business owners and artists convey their message to visitors, existing and potential. I am also well-versed in e-commerce websites through the use of Paypal and WooCommerce.
I help people use social media and content to their advantage. I can instruct nearly anyone on best practices for web maintenance and social media, hashtags, and SEO.
I am also a photographer who specializes in portraits and headshots, food/cocktail photography, interiors and exteriors for real estate, still life photography, and in photo retouching using Adobe Photoshop and Adobe Lightroom.
On the personal side, I am a California native, born in the early 80’s, and a lover of 90’s music. I am most creative when the sun goes down and into the early morning hours. I love sunset naps in my backyard hammock, snuggling my three rat terrier pups, and sipping a glass of wine in the evening. I know all of the words to “2 of Amerikaz Most Wanted” by Tupac and Snoop Dogg. The first car I ever bought for myself was a black 1998 Ford Mustang GT with black leather interior, and I miss it like the dickens. I’d consider myself adventurous, but not necessarily brave. I am a fan of the Los Angeles Lakers and the San Francisco Giants. I enjoy being on the beach, but I’ve only been in the ocean twice (once on a snorkeling dive in Catalina). I also love sushi and cheesecake.
My core values are honesty, compassion, and forgiveness. I think it’s more important to listen than it is to speak. When it comes to ideas: give me an inch, I will give you a mile. I prefer to arrive early, and I believe that the entire world is a glorious opportunity to learn.
If you’re down, I would LOVE to work with you! Let’s talk about your ideas.
Content or Design: The Chicken or the Egg? - Hillary Campbell - Web Designer | Photographer Los Angeles
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Content or Design: The Chicken or the Egg?

In over 18 years of web design, I’ve worked with some clients who understand that content is absolutely critical to design. I’ve also worked with those who believe that design is the most important thing and that once they see the design they can write content that fits within the elements. Filtered through my personal experiences, I tend to lean toward content being the initial and prime priority. (It is the most important part of your website and your overall SEO.) That doesn’t mean that I think my impact as a web designer is worth nothing. I know for a fact that I can give you an attractive, beautiful, and functional website that is mobile responsive and attracts the right kind of people for you. However, it is my opinion that something of beauty doesn’t always serve a purpose by itself if you catch my drift.

Some things to ask yourself when designing a website: what are you attempting to communicate as a business owner or individual? Are you willing to accept that your business’ visage is always going to be a work in progress? Does your existing content reflect the quality of what you would expect when searching for a product or service? Is your design a reflection of your brand? How much of your content is going to change/rotate/update?

The reality of the situation is that building a successful website is a collaboration between a content writer or business owner and a web designer/developer; one that involves constant communication and honest feedback. Hence why a website redesign can often be easier than starting from nothing, as there’s already some content involved. Most of the time, content simply needs to be revisited and revamped. Also, it is significantly easier to take content away or re-word it than it is to create content from scratch.

One of the reasons I offer 30-days of web maintenance with every single website I design is because I understand that not all people know the direction of the website they are building right away. I can help, but I can’t define that for you. Once it goes live, within just a few weeks we can review your published website, ask some family and friends for input, and see how your search engine results are populating by using Google Analytics in order to improve upon and adjust for your intended audience.*

Maybe web development isn’t a “chicken or the egg” situation at all, by definition; instead, perhaps it is simply a collaboration wherein two parties communicate well and often and express needs and intentions at all times. In my final, personal opinion, however, you should write the content you want your future customers to seek and find rather than writing content that fits into little design elements. At the end of the day, all of the relevant content you write can be used in some capacity, so there is no harm in writing more than you need.

*Page and content SEO are included in my design through the use of a WordPress plugin called Yoast. I do offer SEO and social media marketing/branding packages, but ongoing SEO is not included in my base web design package. It is a lot of additional work and is considered website maintenance.

Image by Tirachard

Hillary C.
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Hillary C.

30-something. Aries. Angeleno, California-native. I love puppies, sushi, wine, rollercoasters, and karaoke. Hiking, biking, rollerblading, and general exploration are activities I enjoy. I am a photographer and web designer. Have passport; will travel.
Hillary C.
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